To ensure effective internal and external communication is a critical task of ASFCC. Effective internal communication, such as the use of information and communication technology (ICT) and strategic meetings, will ensure that the progress is planned, activities coordinated and results shared.
External communication is crucial to spread the key messages on social forestry for wider audience in the region and to promote the progress of our work. RECOFTC has been continuously supportive to ASFN Secretariat in ensuring the role of the Secretariat as nodal communication point for smoother flow of information.
At the initial stage of ASFCC phase I, RECOFTC has provided technical support for ASFN Secretariat in developing the ‘Communications and Networking Strategy’ that will enable ASFN to facilitate cooperation and support exchange between diverse stakeholders.
The strategy clearly mentions the communication and networking priorities of ASFN as follows:
1. Adequate information and knowledge are important to make informed policy decisions and to promote the scaling up of social forestry best practice
2. Information and knowledge networks can facilitate the learning process and build relationships across a range of stakeholders to achieve social forestry goals.
3. Communicating and networking expand stakeholder participation in the sustainable management of forests.
The communication strategy of ASFN is aimed at engaging audience that is internal and external to the network. While internal activities will target the ASFN Secretariat, Member States, donors and supporting partners, the external activities will try to reach out to broader group of policy makers, civil society organizations, research institutions and private sectors.
By employing various communication tools, RECOFTC has been actively developing the key messages to ensure a dynamic exchange of information towards target groups. RECOFTC has produced briefs, lessons learned from various capacity development activities and documentation of best practices. It is proposed that in phase II, ASFCC should have an integrated communication workplan that contains all communication agenda of ASFCC supporting partners under coordination of ASFN Secretariat so that partners can utilize each other’s strengths.