Training on Market Analysis and Development (MA&D) for CBEs

Social forestry (HutSos) is seen as one of the best modalities for achieving sustainable forest management. It can support multiple objectives, including the realization of socio-economic (e.g. poverty reduction) and environmental (e.g. reducing deforestation) benefits. The Government of Indonesia (GoI) has set a target to allocate 12.7 million ha for HutSos, however, there are many constraints and challenges in implementing this ambitious target. After communities have been granted HutSos licenses, one of the main and very critical issues for communities is how they can be empowered and equipped to sustainably manage their HutSos, as well as develop forest commodity business strategies for livelihood and income generating purposes.

communities especially in developing CBEs. From the visit, it was identified that the CBEs have limited capacity in running an enterprise especially on market development and business planning. Therefore, training on Market Analysis and Development will be conducted to strengthen the CBEs business development skills

Objectives

The objectives of the training:

• to identify the principles underlying enterprise development and the basic entrepreneurs’ mindset and characteristics.
• to assess their existing situation in order to short list potential enterprises’ ideas.
• to identify direct and indirect actors in the value chains
• to learn how to conduct market surveys allowing them to select the most promising enterprise ideas and discuss the best strategies to commercialize the products.

Participants

The target participants are 25 representatives from CBEs.